THE LECTURE preparation
STUDENTS PRE-ASSIGNMENT
Note: your group allocation will be communicated by Professor Montermoso
Team F&G - A: Design a Go To Market strategy and suggest Product Differentiation
Team H&J - B: Suggest Marketing Messaging to distinguish from competition and capture interest of customers
Team K - C: Create draft of 4P analysis (Product, Placement, Pricing, Promotion)
USE CASE climate context - watch 4 min video
Isn’t it incredible that we know so much about the packets passing through the Internet, but have very little visibility to the work people do? Why is it that the knowledge worker is still so disconnected? The knowledge work is usually not quantifiable until it produces its final output. Most companies look like a black holes because no one can answer “who is currently working on what”, “for which customer or project”, “how long does it take”, and “how much does it cost”.
Please watch the following 4 minutes video to get a context and complete simple pre lecture assignment based on your assigned to group A,B,C
Sample companies in EWM space
THE PROBLEMS WE SOLVE - watch 1 min video
Service oriented industries depend on people's knowledge.◼︎ The questions that need to be answered are where do individuals and teams focus their work time ◼︎ and how does their effort convert to value and brings revenue? If you do not know the answers, you are not in control of your business and will lose a competitive advantage.
Our product OPS-in-a-BOX tracks real-time profitability, cash flow, and employee engagement for every customer, deal or project.
Customers = 5 to 500 , time bound professional services
Competitors = ECWM market (see detailed information point 1)
Company = Startup, minimal resources, 7 people
Climate = $350B lost in US SMB every year due to lack of focus awareness
Collaborators = External contractors, Channel partners (consulting practices)
use case - consulting practice - watch 1 min video
Watch application of the OPS-in-a-BOX platform. Meet Tina and her consulting practice. Clients are coming from various sources. with the variety of requests.
It's hard to track assignments, hours and profitability. Time is wasted by double entry of data - calendar and timesheets, switching tasks... swapping engagements, searching for documents...
These small things take third of a day! THERE MUST BE A BETTER WAY!
OPS-in-a-BOX is the future of the work, with a simple dashboard to manage your work