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HOW MUCH TIME SHOULD YOU SPEND IN MEETINGS?

DEC 20 - QUESTION OF THE DAY

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What is a meeting? A MEETING is a live social interaction between two or more people to inform, align, or decide, in a positive setting no matter where or how people connect (in person, on the phone, video call).

The word earned a bad connotation in recent years, but meetings are at the center of human engagement and collaboration. We need meetings, but we need good and short ones.

Looking at the graphic above - how do you invest your time? Do you know your split between meetings and focused work?

Forrester estimates we spend only 18% of our time on focused work and waste 40% of our overall productivity. Most of the waste is attributed to the meetings. 

  • If you are an expert worker the majority of your time should focus on execution, and less than 25% should be spent in meetings (coordination, reviews, updates)

  • If you are a manager, your job is to engage people and make things work. That should take less than 50% of your time so you can focus on your work, including continuous development.

  • If you are an executive, you have managers linking aspirations with practicalities and creative workers to execute a smooth delivery. Because you are accountable for your people and business's wellbeing, setting aspirations, and being the face of your company on the market, you will spend 75% or more of your time in meetings. Aspire to keep 25% of the time for your executive time (reflection and preparation)

Our Solution shows you where you invest your time in real-time. It provides instant reflection you can use to prioritize your next actions in alignment with your goals and avoid jumping on things that are urgent instead of focusing on important objectives.


Success is never solely down to creative ideas or unique products or services. The difference between success and failure is actually down to the fundamentals of how you operationalize your business. Check our guide to the best operational and transformation practices, that people love.